GA4 Reporting Advertising

At the top right you will find the period of the report (and you can change the period via the dropdown)

You can filter your Google Ads results through the following 3 dropdown filter menus

• Campaigns: one filter per ad campaign
• Device: one filter per device (desktop/computer, mobile, tablet)
• Country/area: a filter by country/region

Annual review

Overview of clicks and costs of your Google Ads of the last year displayed per month

Campaigns

The collection of ads and keywords around the same topic is a campaign.

CTR

The Click-Through Rate (CTR) indicates the percentage of people who see an ad or link that click on it. You calculate it by dividing the number of clicks by the number of impressions and multiplying it by 100.

CPC

The Cost Per Click (CPC) is the amount you pay each time someone clicks on your online ad. It is calculated by dividing the total cost of your ads by the number of clicks. A lower CPC may indicate a cost-effective campaign, while a higher CPC may indicate a more competitive market or less effective ads.

Lead CVR

Lead Conversion Rate (CVR) is the percentage of leads that convert into paying customers, calculated by dividing the number of conversions by the total number of leads and then multiplying by 100.

CPL

Cost Per Lead (CPL) is calculated by dividing the number of leads or conversions by the ad cost. If your budget is €100 and you have 20 leads the Cost Per lead is €5.