PRIVACY POLICY
Updated February 20, 2024

  1. Parties and object

Fresh Blend BV (hereinafter "Fresh Blend" or the "Controller“)             
Zwaluwenlaan 2 bus 2

KBO/BTW: BE1000.499.768         
E-Mail: info@freshblend.be           
Phone: 03/535 10 10

Fresh Blend adopts this Privacy Policy, which aims to transparently inform Users about the website hosted at the following address: www.freshblend.be, (hereinafter the "Site"), and about how personal data is collected and processed by Fresh Blend.

The term "User" refers to any user, whether natural or legal, who visits or interacts in any way with the Site.

In its capacity as data controller, Fresh Blend determines all the technical, legal and organizational means and purposes for processing the Users' personal data. Fresh Blend undertakes to take all necessary measures to ensure that the processing of personal data takes place in accordance with the Law of July 30, 2018 on the protection of natural persons with regard to the processing of personal data (hereinafter the "Law") and the Regulation (EU) 2016/679 of the European Parliament and of the Council of April 27, 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (i.e., the General Data Protection Regulation (GDPR) or "GDPR"; hereinafter the "Regulation“).

Fresh Blend is free to choose a natural or legal person to process the users' personal data at its request and on its behalf (hereinafter the "Processor" or "Subcontractor"). Where appropriate, Fresh Blend undertakes to select a Processor that provides sufficient guarantees regarding the technical and organizational measures for processing personal data, in accordance with the Law and the Regulation.

  1. Processing of personal data

The use of the Site by Users may result in the collection of personal data. The processing of this data by Fresh Blend, in its capacity as Controller or by service providers acting on behalf of and for the account of Fresh Blend, is carried out in accordance with the Law and the Regulation.

Personal data is processed by Fresh Blend, in accordance with the purposes listed below, through the following methods:

  • Automated procedures
  • Contact forms
  • Registration forms for webinars, trainings, newsletters,...
  • Use of Cookies
  • Sharing free content
  1. Purpose of processing personal data

In accordance with Article 13 of the Regulation, the purposes of processing personal data are communicated to the User. Those purposes are as follows:

- To provide and maintain our Service, including monitoring the use of our Service.

- To manage your account: to manage your registration as a user of the Service. The Personal Data you provide may give you access to various functionalities of the Service available to you as a registered user.

- For the performance of a contract: the development, fulfillment and performance of the purchase contract for the products, items or services you purchased or of any other contract with us through the Service.

- To contact you: To contact you via e-mail, phone calls, SMS or other equivalent forms of electronic communication, such as push notifications from a mobile application regarding updates or informational communications related to the functionalities, products or contracted services, including security updates, if necessary or reasonable for their implementation.

- To provide you with news, special offers and general information about other goods, services and events we offer that are similar to those you have already purchased or inquired about, unless you have chosen not to receive such information.

- To manage your requests: To process and manage your requests to us.

- For business transfers: We may use your information to evaluate or carry out a merger, sale, restructuring, reorganization, dissolution or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, where Personal Data held by us about our service users is transferred as assets.

- For other purposes: We may use your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns, and evaluating and improving our Service, products, services, marketing and your experience.

  1. Personal data that may be processed

The User agrees that, in the course of visiting and using the Site, Fresh Blend collects and processes the following personal data:

Email Address, Name and First Name, Phone Number, Address, County, Zip Code, City or Town, Country and User Information.

Fresh Blend collects and processes this personal data in accordance with the terms and principles described in this Privacy Policy.

  1. User data

Usage data is automatically collected when using our website.

Usage data may include information such as your device's Internet protocol address (e.g., IP address), browser type, browser version, the pages of our Service you visit, the time and date of your visit, the time you spend on those pages, unique device characteristics and other diagnostic data.

When you access the Service through a mobile device, we may automatically collect certain information including, but not limited to, the type of mobile device you are using, your unique mobile device ID, your mobile device IP address, your mobile operating system, the type of mobile Internet browser you are using, unique device characteristics and other diagnostic data.

We may also collect information that your browser automatically sends when you visit our Service or when you access the Service via a mobile device.

  1. Permission

By accessing and using the Site, the User declares that he/she has read and given his/her free, specific, informed and unambiguous consent to the processing of his/her personal data. This agreement covers the contents of this Privacy Policy.

Consent is given by the positive and active act by which the User has checked the box for the privacy policy in 'hypertext link'. This consent is an essential condition to perform certain actions on the Site or to allow the User to enter into a contractual relationship with Fresh Blend. Any agreement binding Fresh Blend and a User with respect to the services and goods offered on the Site is subject to the User's acceptance of the Privacy Policy.

The User agrees that the Controller, in accordance with the terms and principles set forth in this Privacy Policy, collects and processes his/her personal data that he/she provides on the Site or in connection with the services offered by Fresh Blend, for the purposes set forth above.

The User has the right to withdraw this consent at any time. The withdrawal of consent does not affect the lawfulness of the processing based on the prior consent.

  1. Retention period of the Users' personal data

In accordance with Article 13(2) of the Regulation, the Controller shall retain personal data only for as long as is reasonably necessary to achieve the purposes for which they are processed.

In all cases, this duration does not exceed 180 days.

  1. Data recipients and disclosure to third parties

Personal data may be transferred to employees, collaborators, subcontractors, processors or suppliers of Fresh Blend to the extent that adequate data security guarantees are provided and to the extent that they cooperate with Fresh Blend for marketing the products or providing services. They act under the direct authority of Fresh Blend, and in particular are responsible for the collection, processing or outsourcing of this data.

In all cases, the recipients of the data and those to whom the data is provided comply with the contents of this Privacy Policy. Fresh Blend ensures that they process this data only for the intended purposes and in a discreet and secure manner.

In the event that the data would be provided to third parties for purposes of direct marketing or prospecting, the User will be informed in advance so that he or she can give prior and express consent to this use of personal data.

  1. Rights of Users

The User may exercise his/her rights at any time by sending a message by e-mail to the following address: info@wordpress-1195383-4253075.cloudwaysapps.com, or a letter by post accompanied by a copy of his/her identity card to the following address: Zwaluwenlaan 2 bus 2.

  1. Right of access

In accordance with Article 15 of the Regulation, Fresh Blend guarantees the User's right to access his personal data. The User has the right to access this personal data and the following information:

  • the categories of personal data involved;
  • The recipients or categories of recipients to whom the personal data have been or will be disclosed;
  • in case the recipients are located in third countries or are international organizations, the appropriate or suitable safeguards;
  • if possible, the proposed storage period for personal data or, if not possible, the criteria by which this period is determined;
  • the existence of automated decision-making, including profiling, as referred to in Article 22(1) and (4) of the Regulation and, at least in such cases, relevant information on the underlying logic, as well as the significance and expected consequences of such processing for the data subject.

The Controller may claim a reasonable fee based on the administrative costs for additional copies requested by the User.

If the User submits this request electronically (e.g., via email address), the data will be provided in electronic form and for general use, unless the User requests otherwise.

The copy of the data will be communicated to the User no later than one month after receipt of the request.

  1. Right of rectification

Fresh Blend guarantees the right to rectification and deletion of personal data to the User.

In accordance with Article 16 of the Regulation, incorrect, inaccurate or irrelevant data may be corrected or deleted at any time. The User first makes the necessary changes himself from his user account, unless they cannot be made independently, in which case the request can be directed to Fresh Blend.

In accordance with Article 19 of the Regulation, the controller shall notify any recipient to whom the personal data have been disclosed of any rectification of the personal data, unless such rectification proves impossible or involves disproportionate efforts. The controller shall provide the data subject with information about these recipients if the data subject so requests.

  1. Right of erasure

The User has the right, in the cases mentioned in Article 17 of the Regulation, to obtain the deletion of his personal data as soon as possible.

Where the Controller has disclosed the personal data and is required to erase it pursuant to the preceding paragraph, the Controller, taking into account available technologies and implementation costs, shall take reasonable measures, including technical measures, to notify other controllers processing such personal data that the data subject has been requested by such controllers to erase the connection with such personal data or a copy or reproduction thereof.

The two preceding paragraphs shall not apply to the extent that such processing is necessary:

  • the exercise of the right to freedom of expression and information;
  • to comply with a legal obligation to process under Union law or the law of the Member State to which the controller is subject, or to carry out a task carried out in the public interest or in the exercise of official authority vested in the controller;
  • the determination, exercise or defense of legal claims.

In accordance with Article 19 of the Regulation, the controller shall notify any recipient to whom the personal data have been disclosed of any erasure of personal data or any restriction of their processing, unless such disclosure proves impossible or involves a disproportionate effort. The controller shall provide the data subject with information about these recipients if the data subject so requests.

  1. Right to restrict processing

The User has the right to have the processing of his personal data restricted in the cases specified in Article 18 of the Regulation.

In accordance with Article 19 of the Regulation, the controller shall notify any recipient to whom the personal data have been disclosed of any restriction on the processing carried out, unless such disclosure proves impossible or involves a disproportionate effort. The controller shall provide the data subject with information about these recipients if the data subject so requests.

  1. Right to data portability

In accordance with Article 20 of the Regulation, Users have the right to receive from Fresh Blend their personal data in a structured, commonly used and machine-readable format. Users have the right to transfer this data to another controller without preventing Fresh Blend from doing so, in the cases provided for in the Regulation.

When the User exercises his right to data portability under the previous paragraph, he has the right to have personal data transferred directly from one controller to another, insofar as this is technically possible.

The exercise of the right to data portability does not affect the right to erasure. This right does not apply to processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

The right to data portability does not affect the rights and freedoms of third parties.

  1. Right to object and automated individual decision-making

The User has at all times the right to object to the processing of his/her personal data due to his/her specific situation, including the automation of data by Fresh Blend. In accordance with Article 21 of the Regulation, Fresh Blend will no longer process personal data unless there are legitimate and compelling reasons for the processing that override the interests and rights and freedoms of the User, or for the establishment, exercise or defense of legal rights.

When processing personal data for prospecting purposes, the User has the right to object at any time to the processing of personal data concerning him/her for such prospecting purposes, including profiling insofar as it relates to such prospecting.

Where the data subject objects to processing for prospecting purposes, personal data will no longer be processed for that purpose.

  1. Complaint Law

The User has the right to lodge a complaint regarding the processing of his personal data by Fresh Blend, to the Data Protection Authority competent for the Belgian territory. More information can be found on the website: https://www.gegevensbeschermingsautoriteit.be/.

Complaints may be filed at the following addresses:

Data Protection Authority      
Press Street 35, 1000 Brussels       
Tel. + 32 2 274 48 00   
Fax. + 32 2 274 48 35  
E-mail: contact@apd-gba.be

The User may also file an action for cessation with the president of the court of first instance of his residence.

  1. Cookies

The Site uses cookies to distinguish Users of the Site. This makes it possible to provide Users with a better browsing experience and an improvement of the Site and its content. The purposes and methods of cookies are included in this article.

  1. General principles

A "Cookie" is a file that is temporarily or permanently placed on the User's device when viewing the Site in view of a subsequent connection. Thanks to cookies, the server recognizes the User's device.

Cookies may also be installed by third parties with whom Fresh Blend works.

Some of the cookies used by Fresh Blend are necessary for the proper operation of the Site; others are required to enhance the User's experience.

The User can modify or disable cookies.

By using the Website, the User expressly agrees to the management of cookies as described in this article.

  1. Types of cookies and purposes pursued

Different types of cookies are used by Fresh Blend on the Site:

  • Technical cookies: these are necessary for the operation of the Site, enable the communication of the data entered and are intended to facilitate the User's navigation;
  • Analytical and audience cookies: these cookies allow the recognition of the User and are used to count the number of Users of the Website over a certain period of time. Since they also indicate browsing behavior, they are an effective way to improve the User's browsing experience by displaying suggestions and offers that may be of interest to the User. They also allow Fresh Blend to identify and correct any bugs on the Site;
  • Functional cookies: these cookies facilitate the use of the Site by maintaining certain choices entered (for example, username or language);
  • Tracking cookies: Fresh Blend uses tracking cookies through Google Analytics to measure user interaction with Site content and produce anonymous statistics. These statistics allow Fresh Blend to improve the Site. Google supports explanations of these cookies at the following address: http://www.google.nl/intl/en_uk/policies/privacy/.
  1. Cookie retention period

Cookies are stored for the time necessary to achieve the intended purpose. The cookies that may be stored on the User's hard drive and the storage period are as follows:

180 days

  1. Management of cookies

If the User does not want the Website to place cookies on his hard drive, he can easily manage or delete them by adjusting his browser settings. Browser programming also allows the User to receive notification as soon as a Website uses cookies and thus decide whether to accept or reject them.

If the User disables certain cookies, he accepts that the Site may not function optimally. Some parts of the Site may not be usable or partially usable.

If the User wishes to manage and/or delete certain cookies in this manner, he/she may do so through the following link(s):

For Users with a browser:

  • Internet Explorer: http://windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies
  • Microsoft Edge: http://windows.microsoft.com/en-gb/windows-10/edge-privacy-faq
  • Chrome: https://support.google.com/accounts/answer/61416?hl=fr
  • Firefox: https://support.mozilla.org/fr/kb/activer-desactiver-cookies-preferences
  • Safari: https://support.apple.com/kb/ph21411?locale=fr_CA

If the User refuses to allow the use of Google Analytics cookies, he or she is invited to configure his or her browser to do so at the following website: http://tools.google.com/dlpage/gaoptout.

  1. Limitation of the Controller's liability

The website may contain links to other third-party websites that are not linked to Fresh Blend. The content of these sites and compliance with the Regulation and the Act are not the responsibility of Fresh Blend.

The holder of parental authority must give his or her express consent to the minor under 16 years of age to disclose any personal information or data through the Site. Fresh Blend strongly encourages persons exercising parental authority over minors to promote responsible and safe use of the Internet. The Controller cannot be held liable for the collection and processing of personal information and data of minors under 16 years of age whose consent is not effectively covered by that of their legal parents, nor for inaccurate data - especially regarding age - entered by minors. In no case will personal data be processed by the Controller if the user indicates that he/she is under 16 years of age.

Fresh Blend is not responsible for loss, damage or theft of personal data, especially due to the presence of viruses or following computer attacks.

  1. Safety and security

The Controller shall implement technical and organizational measures to ensure an appropriate level of security for the processing and collection of data. These security measures depend on the implementation costs related to the nature, context and purposes of the processing of personal data.

The Controller uses standard encryption technologies within the IT industry when transmitting or collecting data on the Site.

  1. Modification of Privacy Policy

Fresh Blend reserves the right to modify this Privacy Policy to comply with legal obligations in this regard. The User is therefore requested to consult the Privacy Policy regularly to be informed of any changes and modifications. Such changes will be posted on the Site or sent by email to ensure objectionability.

  1. Applicable law and competent court

This Privacy Policy is governed exclusively by Belgian law. Any dispute will be submitted to the courts of the judicial district of Fresh Blend's registered office.

  1. Contact

For any question or complaint regarding this privacy policy, the User may contact the Controller at the following address: info@freshblend.be

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