Glassware and putty in steel
We would also like to say that we are very satisfied with your services! It's a beautiful website and we've been receiving requests from time to time anyway. So the website is doing a good job. - Pieter De Meester
Pieter De Meester
A craftsman with passion, but a digital presence that lagged behind. That was the situation of Pieter De Meester, an artisan glazier specializing in glass placement with putty in wrought-iron windows, doors and conservatories. His work is unique, precise, and steeped in respect for tradition - but that story barely reached its audience online.
With a simple website that barely attracted visitors and was barely found in search engines, Pieter missed a lot of opportunities. His reputation was growing through word of mouth, but in a digital world that no longer proved sufficient.
Together we took on the challenge: build a website that exudes his craftsmanship, is more findable in Google and invites visitors to contact him. In this case study you can read how we translated his craft into online success - and how that led to more visibility, requests and appreciation for his work.
From craft to online success: how a new website increased inquiries and visibility
Pieter De Meester is no ordinary glazier. His work is pure craft: glass placement with putty in wrought-iron windows, doors and conservatories.
With extreme precision and respect for traditional craftsmanship, he creates and restores steel structures that are timeless.
Yet that story hardly came into its own online. Pieter had a simple website that attracted few visitors, was barely found in Google and rarely generated any inquiries.
While his schedule was filled primarily through word of mouth, his online potential remained largely untapped.
The challenge
We saw it immediately: here was a beautiful, crafted story that deserved much more than an outdated website. During a personal meeting, we were able to convince him that we were the right party to make his expertise shine digitally as well. There was a proverbial match: mutual trust, a shared sense of quality, and the same goal in mind - a website that makes a difference.
Our approach
We went to work with the heart of his business: craftsmanship. Every word, image and page on the new website had to evoke that feeling.
We developed a site that:
- Focuses on the craft of glass placement in wrought iron structures;
- Technically and content fully optimized for search engines (SEO), so that potential customers actually find Pieter on his main activities.
- Invites visitors to contact you in a calm and persuasive manner.
The result is a modern, clear website with a strong identity that matches the quality Pieter delivers.
The result
Since the launch, the number of requests through the website has increased significantly. Pieter is better found on relevant keywords and gets regular compliments on the professional look of his site. His online business card now does justice to his profession.
Also, like Pieter De Meester strengthen your digital fingerprint?
What we can also help you with -
we blend strategy, creativity and expertise into an approach that impact makes.
Let us also take your online marketing to the next level.