Enraf Nonius

Therapy in top form: how an SEO-optimized website made Enraf-Nonius' offerings visible to healthcare professionals

Enraf-Nonius is all about thoughtful equipment that helps therapists make a difference in their practice.
From ergonomic treatment tables to powerful systems for shockwave therapy, High Energy Inductive Therapy and Percutaneous Electrolysis Therapy - each solution has been developed with practice in mind.
But as a new brand on the Belgian market, Enraf-Nonius had one major challenge: no website and no online visibility.

The challenge

The team at Enraf-Nonius contacted us with a clear ambition:

"We want to become the reference for therapy devices - also online."

They had modern, hands-on equipment as well as years of expertise, but did not yet have a website or digital presence.
Without a strong online base, physiotherapists, therapists and practice managers had a hard time finding them - let alone contacting them.

Our approach

We developed a completely new website and digital strategy built on three foundations: clarity, usability and maximum SEO impact.
The new site:

• Presents offerings by form of therapy, with clear product pages for such things as:

• • Treatment tables - robust, electrically adjustable and ergonomic.
  • Shockwave therapy - for tendon injuries, muscle problems and calcifications.
  • High Energy Inductive Therapy (HEIT) - focused on muscle relaxation, pain relief and tissue repair.
  • Percutaneous Electrolysis Therapy (EPTE®) - innovative technique for targeted tendon treatment.

• Is fully SEO-optimized, with:

• • Keywords such as Buy shockwave device, treatment table physiotherapy, HEIT therapy Belgium and more;
  • A fast, mobile-friendly and technically correct website infrastructure;
  • Relevant, informative content tailored to healthcare professionals.

• Encourages conversion through clear call-to-actions, demo requests and contact options.
• Generates confidence with modern design, clear navigation and professional appearance.

The result

The redesigned website exudes what Enraf-Nonius embodies: quality, reliability and ease of use.
Healthcare professionals find the right information faster, contact us more often and choose Enraf-Nonius as their supplier.

And it shows in the numbers:

• More direct contact requests from new healthcare professionals;
• Additional sales from customers previously unknown to Enraf-Nonius;
• A continuous influx of leads searching for reliable therapy devices via Google.