GA4 overview

At the top right you will find the period of the report (and you can change the period via the dropdown)

Country: The dropdown allows you to analyze your visitors by country

Users : In GA4, users are the unique visitors to your website distinguishing between new and returning visitors

Session : In GA4, a session is a visit to your website or app that starts when a user is active and ends after 30 minutes of inactivity or midnight.

Session duration : is the total time a user spends on a Web site during a single visit, from the time of entry until leaving the site or a period of inactivity (of 30 minutes).

Important events : In GA4, a key event (or conversion) is a specific action, such as a purchase or form submission, that you mark as valuable or important.

Conversion % : Conversion rate (%) is the percentage of users who perform a desired action, calculated as: Conversion % = (Number of conversions / Number of visitors) × 100

Traffic sources : Traffic sources represent how visitors arrive at your website. (via Google, CPC (Cost per Click or your Google Ads), Facebook, etc...)

User CVR : User Conversion Rate (CRV) refers to the percentage of users who completed at least one conversion during a given period. It is calculated by dividing the number of users with a conversion by the total number of users multiplied by 100%.

Device category : the device category refers to the type of device users use to visit your website, such as desktop, mobile or tablet